Creating, implementing and managing an omni channel reservation strategy which provides multiple, integrated avenues for guests to make reservations including call-center (with live reservationists), responsive micro-site, mobile app, social media and in some cases, satellite marketing offices.
Leveraging our industry knowledge and relationships to contract with safe, well established, reliable motorcoach operators.
Managing and communicating with all motorcoach operators, tour operators, coordinators and casino’s team to ensure programs deliver a great guest experience.
Maintaining consistent communications; providing a steady flow of information to casino’s team including detailed motorcoach schedules, guest feedback, competitive analysis and a single, condensed weekly invoice.
LOGISTICS
Securing and maintaining all pick-up locations, routes and schedules.
Scheduling motorcoach arrivals/departures in the most logistically efficient way possible, utilizing multiple routes, resulting in economies of scale.
Scheduling arrivals during casino’s off-peak times.
Training our reservation personnel and motorcoach companies on all program details, logistics and casino specifics.
MARKETING
Branding and marketing motorcoach programs as the casino’s service via micro-site, social media, email campaigns, motorcoach wraps, casino’s website, internal signage and direct mail/newsletter.
Negotiating with motorcoach operators to allow advertising wraps.
Consulting with the casino's marketing team and/or advertising agency on creative and medium.
Marketing to targeted markets, demographics and ethnic segments.
Requiring every guest to be or become a member of the casino's Player's Club in order to receive incentives. This requirement helps grow the Player's Club database.
PERSONNEL SUPPORT
Our management team has over 100 years of combined experience in the gaming and transportation industries.
Provide dedicated personnel to assist with marketing, communications and logistics of programs, on and off-site.
Members of our management team have internal casino management and marketing backgrounds; including managing motorcoach programs internally for gaming companies such as Harrah's.